Morf: An Innovative Design that is Changing the Fashion Industry

Hello! Recently, Tamara Salem sent me an email regarding her latest design- Morf, one shirt that could be worn 24 different ways. And I'm not talking one shirt that you can style with numerous other pieces to create 24 different looks, I'm talking one shirt that creates 24 different looks on its own. Believe it or not, all of the different shirts in the photo above are actually just one shirt. When I first glanced over the email, I almost couldn't believe it; I figured that it must be some sort of trick or wise use of words. But then I watched the video. And my jaw dropped. There are no buttons, no velcro, no zippers- just one shirt that creates 24 various looks by itself.

Watch this video to see what I'm talking about (and TRUST me you are going to want to see this, the video is less than a minute and will change the way that you see the fashion industry.)

The innovation in the design of this shirt is unbelievable and I believe that this first ever multi-shirt will pave the way for further advancements in the fashion industry. Designer of the garment, Tamara Salem, explains that "simple double-layer construction that allows it to magically change colors, cuts and looks, enabling you to customize and personalize your look in the most practical way." This shirt is currently patented in the United States. I'm so impressed by this garment that I'm speechless. Before watching this video, I would never have imagined such a feat possible.

There are so many different reasons why this innovation is brilliant that I couldn't possibly list them all but three things about this garment stuck out to me in particular:

1. This shirt can be worn 24 different ways and therefore, is the equivalent of 24 different shirts in your wardrobe. By owning this one shirt instead of those 24, you can greatly cut down on the number of items in your wardrobe which also cuts down on your waste which then cuts down on negative environmental impact. 

2. This shirt also cuts down on the need to pack as much when you travel. You can pack this shirt instead of several others and instantly cut down on how much is in your suitcase. This will provide you with more room in your suitcase for accessories or an extra pair of shoes. 

3. This shirt enables you to save money- a lot of money. Instead of spending a ton of money on 24 different shirts, you can spend money on just this shirt. 

Like many start-up brands, Morf is in its beginning stage and is in the process of expanding and fundraising money to do so. Morf would like to expand their innovation to more than just shirts- to dresses, tank tops, sportswear, etc. They currently have a Kickstarter campaign where you can donate money to their brand. Depending on how much money you donate, Morf will give you something in return. For a donation of $49, you will receive one of the shirts. Even if you can't donate right now, I think that Morf is definitely something that you should check out and keep your eye on. I have a feeling that this innovation is going to incite definite changes in the fashion industry.

What do you guys think of Morf?